Why Fashion Should Care About Women's Self-Esteem

 

We all know that fashion influences how we feel about ourselves. But few of us realize just how deep that influence runs—especially for women. According to a study conducted at the Complutense University of Madrid, self-esteem and body image are profoundly shaped by how women perceive their physical appearance, often through the standards perpetuated by fashion and beauty media.

This is something to think about: After 3,000 interview, most women interviewed in the study spoke about their bodies as if they were objects to be fixed, judged, or improved—rarely as integral parts of who they are. For many, feeling good in their skin had less to do with health or comfort, and more to do with how they appeared to others.

This perception has serious consequences. Lower self-esteem in women has been directly linked to depression, anxiety, eating disorders, and even social withdrawal. And what fuels this? A constant, subtle pressure to meet unrealistic standards.

But here’s the good news: Change is possible! Education, media literacy, and more inclusive representations can shift this narrative. Fashion, in particular, has a unique role to play.

As designers, editors, stylists, and consumers, we can choose to feature real women with real stories—not just perfect bodies. We can uplift brands that prioritize authenticity over airbrushing. And we can redefine beauty as something personal, not prescriptive.

Self-esteem is not about perfection. It’s about connection—to ourselves, to our values, to the people around us. Let fashion be the bridge, not the barrier. Because when a woman feels seen, she shines. And that kind of beauty never goes out of style!